Somewhere along the way, the typeface was named after a main character in the game, Jace Beleren a planeswalker.

With the launch of Magic 2015 – Duels of the Planeswalkers in July 2014, the Beleren typeface was officially placed into service as the primary display type for Magic 2015. Beleren can now be seen on the game cards, in apps, product packaging and elsewhere. The Beleren type family is comprised of nine fonts in total. Its fantastical nature integrates perfectly with the stunning, highly original art that is a perennial signature of Magic: The Gathering. The typeface performs reliably both onscreen and in print, helping to unify the Magic brand in a variety of applications.